BMW Vision XR rethinks how vehicle design reviews are conducted. Today, presenting car prototypes in XR requires expensive hardware setups and complex workflows — but must such a critical process be so cumbersome?
This application for Apple Vision Pro enables designers to load high-fidelity BMW models, place them naturally in customizable virtual environments, and inspect them with realistic lighting and shadowing — all using only the headset. It allows teams to alter surroundings, control interaction modes, and review designs anywhere, reducing hardware costs and setup time while making immersive design reviews more accessible and scalable
Team members: Lucas Brand, Alexander Plaikner, Thomas Biedermann, Mark Stockhauser, Kasper Kejser, Anastasiia Vershchagina, Polina Ultina, Josef Schmid (Coach), Maximilan Anzinger (Project Lead)
Customers: Gareth Rogers, Manish Mistry, Dr. Matthias Oberhauser